Describe Something by What it’s NOT

The technique is called “negation.”

“Apophasis” is derived from the Greek word for denial. Photo by Nonsap Visuals on Unsplash, text added by author.

“Your comfort is NOT the goal.”

When I heard that negative assertion, it rang true as a bell in the belly of my being.

The communication technique of defining something by saying what it’s “not” is called “negation” or “apophasis,” the latter derived from the Greek word for denial. This…